The Storyteller's Secret: From TED Speakers to Business Legends


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    The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don't

    "The great storytellers have an unfair competitive advantage," according to one of Uber's early investors. The Storyteller's Secret is influencing global leaders and entrepreneurs at the world's most admired brands. The book's fans include business professionals at Accenture, Allstate, Facebook, Genentech, Google, Microsoft, SAP, and Salesforce, among others. Successful leaders in all parts of the world are adopting Carmine Gallo's techniques to set themselves apart.

    Internationally renowned and bestselling author Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power"-and the proof lies in the success stones of the icons, leaders, and legends featured in The Storyteller's Secret.

    Publishers Weekly calls it "infectious ... an indispensable guide to articulating a sales pitch." Gallo, a world-famous communication advisor, explains why the brain is hardwired to love stories-especially rags-to-riches stories-and how the latest science can help you craft a persuasive narrative that wins hearts and minds.

    "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the nest decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are strapped in a story, and yours can change the world. Isn't it time you shared it?
  • Ficha técnica


    TipoLibro impreso
    Autor(es)Carmine Gallo
    Dimensiones21.3 cm x 14 cm x 2.3 cm
    N.° páginas268
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