Click Here: The Art and Science of Digital Marketing and Advertising

The ultímate guide to digital marketing and advertising—from one of the most influential digital marketers in the world Growth ¡s good. But how do you achieve growth for your business ¡n the digital age? Alex Schultz, the chief marketing officer of Meta, crystallizes his unparalleled expertise and experience in this essential bible for digital marketing. He guides you through the key principies for maximizing the impact of your marketing budget—whether you are working for a global Corporation or running your own startup. From understanding channels, to testing Creative Solutions, to measuring ¡ncremental gains, CHck Here is the book you need to read if you want to grow your business.