Nudge

“Nudge should be required reading for anyone who aspires to run a country, lead a com-pany, raise a child, or make a choice. It's the gold standard for using behavioral Science to guide decisions and policios, and the new edition is even better than the original." “Revolutionary: Once you've read it, you start to see that we are ALWAYS being nudged in some way. It changes the way you see the world—this edition even more so." “Nudge has changed the way we think about both business's and society’s biggest prob-lems. The Final Edition is full of new insights and well worth reading." -ERIC SCHMIDT, former CEO of Google Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 400 “nudge units” in governments around the world and taught us how to use "choice architecture" to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewrit-ten the book from cover to cover—all while honoring one of the cardinal rules of nudging: make it fun!