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From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.

Libros

TipoLibro impreso
Autor(es)Porter Erisman
ISBN9781250164964
Dimensiones21 cm x 13.9 cm x 1.7 cm en empaque
EncuadernaciónRústica
N.° páginas241
IdiomaInglés

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