The diary of a ceo

This is not a book about business strategy. This is a book about something much more permanent. At the very heart of all the success and failure I ve been expose to - both in my own entrepreneurial ¡ourney and through the thousands of interviews l’ve conducted on my podcast - .s a set oí principies that can stand the test of time. These endunng pnnc bs apply to any industry, and can be used by anyone who is m search of building something great - or becoming someone great. These are the fundamental laws that will ensure excellence. They are rooted in psychology and behavioural Science, are based on the wisdom of tens of thousands of people l’ve surveyed across every continent and age group, and, of course, drawn from the conversations l’ve had on my chart-topping podcast with the world’s most successful people.