The Sirens´ Call

We all feel it—the distraction, the loss of focus, the addictive focus on the wrong things for too long. We bump into the zombies on their phones in the Street, and sometimes they’re us. We stare in pity at the four people at the table in the restaurant, all on their phones, and then we feel the buzz in our pocket. Something has changed utterly: for most of human history, the boundary between public and prívate has been clear, at least in theory. Now, as Chris Hayes writes, “With the help of a few tech firms, we basically tore it down in about a decade.” Hayes argües that we are in the midst of an epoch-defining transition whose only parallel is what happened to labor in. the nineteenth century: attention has become a commodified resource extracted from us, and from which we are increasingly alienated. The Sirens’ Cali is the big-picture visión we urgently need to offer clarity and guidance. Because there is a breaking point. Sirens are designed to compel us, and now they are going off in our bedrooms and kitchens at all hours of the day and night, doing the bidding of vast empires, the most valuable companies in history, built on harvesting human attention. As Hayes writes, “Now our deepest neurological structures, human evolu-tionary in a habitat designed to prey upon, to cultívate, distort, or destroy that which most fundamentally makes us human.” The Sirens’ Cali is the book that snaps everything into a single holistic framework so that we can wrest back control of our lives, our politics, and our future.